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碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === Facing the high competition in banking industry, commercial banks in Taiwan have realized that an efficient business strategy is important. Banks need to attract new customers and keep existing customer satisfied and loyal. Small and Medium-sized Enterprises (...

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Bibliographic Details
Main Authors: LIU,KUANG-WEI, 劉光瑋
Other Authors: Shau-Mei Li
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/y5egdp