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碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === Abstract For a long time, many companies have considered the importance of brand. However, the establishment of corporate brand is not only to identify the product or service, but also to establish the management of major business, which could bring the profi...

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Bibliographic Details
Main Authors: YU-YEN YU,HUANG, 黃玉燕
Other Authors: Tzu-Min Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/54k7xr