Analysis toward corporate brand image associated with marketing strategy portfolio for real estate developers
碩士 === 國立中央大學 === 營建管理研究所在職專班 === 103 === Corporate brand image typically influences purchasing willingness of customers. How to identify its impact so as to integrate that marketing strategies is the purpose of the study. Four major hypotheses are made: (H1) corporate brand image of real estate dev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78978461346967710443 |