Exporling the Motivation of Paid LINE Stickers – from the Consumption Value and Flow Theories point of view

碩士 === 國立彰化師範大學 === 企業管理學系 === 103 === After the popularity of smart phones, many traditional ways of communication have been replaced by instant messenger, and LINE is the most successful SNS provider in Taiwan. Sticker is a major feature of LINE. Diverse and lively stickers are popular among Taiwa...

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Bibliographic Details
Main Authors: Tzu-Hsiang Su, 蘇子翔
Other Authors: Lan-Ying Huang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/83013372996413675294