Exploring the Relationship between Design Thinking and Brainwave: A Case Study of Motin Graphics Brand Reel
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 103 === Recently Neuroimaging studies have found that EEG technologies are able to track variation of brain activity related to memory and emotional processing across TV commercials or a brand reel. Almost all research is focused on how mass consumer advertising o...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/423nhq |