Combining Social Network and Check-in data for Mobile Advertising
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 103 === Mobile advertising provides an opportunity to connect with consumers on a personal level, with ads that reflect their on-the-go need states and moments of decision. Mobile advertising systems have attracted much attention in both research and practice in recen...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/39651516674818714097 |