Exploring the determinants of App purchase intention - The moderating effect of App alternatives and type
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 103 === This study explores what drives purchase intention in the context of mobile applications. The concept of perceived value to modify Kim, Chan and Gupta (2007) proposed Value-based Adoption Model (VAM). In this study, the value includes perceived benefit (i.e. C...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/e7gw4t |