A Behavioral Model of Users’ Usage of Social Network Website–The Viewpoints of Cognition, Affect, and Behavior
碩士 === 國立嘉義大學 === 企業管理學系 === 103 === This study bases on tricomponent attitude theory from Rosenberg et al. (1960) and self-perception theory proposed by Bem (1972). Extending the technology acceptance model of Davis et al. (1989), this study examines the effect of users’ cognition, affective and be...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/e7dpm4 |