Eating, Playing and Touring at Tourist Night Markets: Operationalizing the Construct of Atmosphere from Food Tourists’ Perspective

碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 103 === This study reports the findings of an investigation into the atmosphere in tourist night market from food tourists’ perspective. Experiencing this special atmosphere represents an essential part of the total services provided by the vendors and management u...

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Bibliographic Details
Main Authors: KOK-LIM, NGAN, 顏國林
Other Authors: JO-HUI,LIN
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/gxrg4m