Money Talks? What Affects Consumers to Co-create Value
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 103 === In service-dominant logic, more and more consumers co-create value with firms in the virtual context. Previous studies proposed consumers that will be more willing and able to engage productively in the co-creation process, and thereby influence degree of c...
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27710544934610602692 |