A Study on the Factors Affecting Consumer's Intention to Choose Smartphone Brand in Mongolia
碩士 === 國立東華大學 === 企業管理學系 === 103 === The purpose of this study is to investigate intention to buy Smartphone of Mongolia and its association with brand image, price, innovative feature and TPB model. The data set is collected through Google survey sampling method. A total of 312 samples was collecte...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19883637544563034907 |