Marketing strategies for developing sustainable tourism: A case study on SaPa, Lao Cai, Vietnam

碩士 === 國立東華大學 === 企業管理學系 === 103 === ustainable tourism is becoming a popular and important term worldwide. This study attempts to clarify some marketing strategies for developing destination sustainably. Green marketing is suggested as the effective way for sustainable development. Local community...

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Bibliographic Details
Main Author: Nguyen Hong Trang
Other Authors: Sophia Wang
Format: Others
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/34270810752436060782