Marketing strategies for developing sustainable tourism: A case study on SaPa, Lao Cai, Vietnam
碩士 === 國立東華大學 === 企業管理學系 === 103 === ustainable tourism is becoming a popular and important term worldwide. This study attempts to clarify some marketing strategies for developing destination sustainably. Green marketing is suggested as the effective way for sustainable development. Local community...
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Format: | Others |
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2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/34270810752436060782 |