Marketing strategies for developing sustainable tourism: A case study on SaPa, Lao Cai, Vietnam

• Main Author: Nguyen Hong Trang
• Other Authors: Sophia Wang
• Format: Others
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/34270810752436060782

碩士 === 國立東華大學 === 企業管理學系 === 103 === ustainable tourism is becoming a popular and important term worldwide. This study attempts to clarify some marketing strategies for developing destination sustainably. Green marketing is suggested as the effective way for sustainable development. Local community involvement in destination marketing was examined, using social exchange theory, for determining movement towards tourism development. After comprehensive research of literature on the marketing destination, sustainable development, and role of local community, different stakeholders were chosen for interview. Qualitative research was conducted with interview of open ended questions. Data was collected from different stakeholders to get different perspectives towards sustainable tourism in SaPa, Vietnam.