| Summary: | 碩士 === 國立東華大學 === 財務金融學系 === 103 === This study examines the impact of corporate reputation and CEO reputation on corporate financial performance for listed companies in Taiwan. In addition to testing corporate reputation and CEO reputation separately, this study tends to specify which type of reputation is more relevant to corporate financial performance. Our major findings can be summarized as follows: First, we show that corporate reputation has positive effect on corporate financial performance. Second, we show that CEO reputation also has positive effect on corporate financial performance. Third, by further analyses, it reveals that CEO reputation is more important than corporate reputation in specific situations, indicating that CEO reputation is more relevant to a company’s performance. We believe that our results can help investors in the stock market in grabbing useful information and doing better investment decisions.
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