Studies on the Relationships of Brand Image, Service Quality and Relationship Marketing under the Customer Lifetime Value of Financial Institutions
碩士 === 國立東華大學 === 國際企業學系 === 103 === This article is to explore the association research between the brand image, service quality, relationship marketing and brand equity of Taiwan Financial Holding Company's banks (hereinafter referred to as "FHC banks") and customer lifetime value....
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54670886837107008535 |