Exploring the relationship among online and offline brand image, brand equity, and consumption intentions - An example of five-star hotels
碩士 === 國立東華大學 === 國際企業學系 === 103 === With the development of economy and the increase of the Nationl Income, the tourism has become a part of life for people. Due to the domestic tourism flourishing, “International Hotel” (Five-star hotel) has begun play an important role. Nowadays, hotel service pr...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9f5j7n |