Purchase Incentives and Value Recognition about the Fruit and Vegetable Juices: A Survey in the Eastern Region of Taiwan
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 103 === This study explored the influence of consumer health concept, self-rated health, and product attributes, on the perceived value and purchase intention in the eastern part of Taiwan. General convenient sampling is adopted for questionnaires. Totally 470...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j8sjj5 |