The Influence of Brand Image and Product form on Consumers Purchase Behavior--A Case Study of Digital Cameras
碩士 === 南華大學 === 創意產品設計學系 === 103 === The investigation into brands is a popular issue that has been widely discussed. A brand which is good or bad can influence consumer's subjective view of the company's image. Besides, brand image and product form can trigger consumers’ purchasing moti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9vwhja |