The Influence of Adolescent's Life-Style on Sports Brand Image and Purchase Intension
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 103 === Due to rapid information transmission and change of the value nowadays, sport merchandise not only has sports function, but also represent a kind of fashion. This study adopted the methodology of questionnaire to investigate the relationship among Adolesc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/84674086781531478852 |