The Study of the Relationship among Service Quality, Perceived Value, Customer Satisfaction, and Customer Loyalty--A Survey of SPA Market

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 103 ===   In recent years, the market of Beauty SPA grew up quickly, which average year growth rate is about 25% and the scale is around 25 billion NTD in Taiwan. However, the Beauty SPA market competes sharply and customers are various. Hence, this study planned t...

Full description

Bibliographic Details
Main Authors: Chien-Ya Liao, 廖阡雅
Other Authors: Kuo-Chung Huang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/25jr96