A Study on Relationships among Advertising Spokesman, Advertising Effectiveness and Acts of Donation--Huashan Socl Welfare Foundation as an Example
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 103 === The purpose of this study is to explore the relationships among advertising spokesman, advertising effectiveness and acts of donation. Donors of Huashan Social Welfare Foundation were provided with designed questionnaires by using non-random convenience s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20576925456855696224 |