The Relationships among Brand Image, Service Quality, Customer Satisfaction and Customer Loyalty: An Example Case of Da Yung's Tea Chain Stores
碩士 === 南華大學 === 文化創意事業管理學系休閒產業碩士班 === 103 === In recent years, the chain of tea shops is very popular in Taiwan. This study tries to realize the relationships among brand image, service quality, customer satisfaction and customer loyalty, with an example of Da Yung’s Tea Chain Stores in Chiayi are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36jh7b |