A Study of Marketing Strategies and Brand Positioning of Organic Products
碩士 === 南華大學 === 企業管理學系非營利事業管理碩士班 === 103 === This research is designed to investigate how the organic product enterprises using marketing strategy and brand positioning to achieve the goal of the enterprises. To attract the consumers by defining a unique brand positioning to gain the trusty and lo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95752225176059891761 |