The Research of Festival Marketing Strategy and Local Cultural Heritage~A Case of Huo Deng Ye Xun
碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 103 === Festivals include not only historic and cultural spirits but also localized holiday-themed celebrations or activities. Therefore, in order to preserve local cultures and heritages, the best way is to hold cultural festival activities. Cultural herita...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16055531299053813771 |