Analysis of Factors that Influenced the Behavioral Intention of Digital Reading by Using Technology Acceptance Model and Theory of Planned Behavior

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 103 ===   With the technology becoming more developed and the internet becoming more popular, the way of reading is extended from paper forms to digital reading. The reading tools also progressively develop from computer used to a wide range of electronic produc...

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Bibliographic Details
Main Authors: Yu-Hsin Chen, 陳郁欣
Other Authors: Yu-Kai Huang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/52151148448771435615