The Key Successs Factors of Marketing Strategy for Cultural and Creative Souvenir of TV Station: A Case Study of TVBS
碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 103 === Over the past few years, Taiwan’s television industry has paired with the country’s cultural and creative industry to develop an expanding number of cultural creative products and designs. My research concerns Taiwan’s longest-operating private TV netw...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6mwe8s |