Influencing Factors of Consumer Willingness to Buy Branded Products: Using Fruit as an Example
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 103 === This study explores whether the benefits of the brand could reflect on fruit products. Why consumers will buy branded products? What benefits does brand bring to consumers? What circumstances makes brand more important? This study classified influencin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37919824757130679458 |