A Study on Business Strategy of Bed and Breakfast - A Case Study of Yilan County

碩士 === 國立宜蘭大學 === 建築與永續規劃研究所碩士班 === 103 === The operation of a bed and breakfast (B&B) may face problems, such as short of manpower, limited resources, inadequate marketing, and fierce competition. As a result, many inferior B&Bs may have to go out of business or transfer ownership to new ma...

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Bibliographic Details
Main Authors: Mei-Chen Lin, 林美辰
Other Authors: Howard Hwang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/5yg738