A Study on Tribal Tourists' Destintation Image, Invovlement, Perceived Value, and Behavioral Intentions:A Case Study of National Scenic Area on the Eastern Coast

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 103 === Recently, Taiwan has driven substantial growth in the tourism market. Both the number of visitors and that of tourism income have significantly increased. In the meanwhile, government institutions have continued investing over 30 billion dollars to improve t...

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Bibliographic Details
Main Authors: Lee, Wei-Chih, 李威志
Other Authors: Kan, Tang-Chung
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/s9g6m6