A Study of the Food and Beverage Industry APPs users’ Offline Purchasing Intention
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 103 === The Theory of Planned Behavior (TPB) was applied to investigate factors affecting the food and beverage industry Apps users’ offline purchasing intention. Data were collected from a sample of 401 online surveys by accidental sampling and abandoned incomplete q...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/84936760387465069565 |