Why do Consumers Choose A Particular Brand from Organic Channel Based on Signaling Theory

碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 103 === Nowadays, facing frequently food safety problems and maintenance of the nature environment awarness, the development of organic agriculture becomes a new trend, which is emphasizing on being sustainable developed, healthy and environmental-friendly. Ho...

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Bibliographic Details
Main Authors: Wu, Jie-Ru, 吳婕如
Other Authors: Liang, Rong-Da
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/9d46r9