The Study of Travel Intention Influenced by Different Brochure Design–The case of Kenting Shuttle Bus
碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 103 === Travel Brochure is an important advertising media in marketing strategy and also is popular travel information source for tourists. The advantage of bourchure is helping tourists to make travel dicision and providing attractions introduction for destin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6b3n4v |