A study of Airline Social Media Marketing on the Consumers Behavior Intention - Involvement as Moderator

碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 103 === Nowadays, facebook has already been the one of the most important way to connet with people. It provied a bunch of function such as faster communicate and interactive frequenty, and has been widely used. In recent years, many studies start to investiga...

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Bibliographic Details
Main Authors: Pan, Tzu-Ting, 潘姿廷
Other Authors: Wan, Kuang-Man
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/562dkr