| Summary: | 碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 103 === Nowadays, facebook has already been the one of the most important way to connet with people. It provied a bunch of function such as faster communicate and interactive frequenty, and has been widely used. In recent years, many studies start to investigate tops about how explore there fan pages. Today news (2014) reported that there are 50% of people search, purchase or sell products on Facebook. According to the Facebook data, the top 5 ranking products include traveling products, which shows that Facebook users tend to spend their money on entertainment.
By user literature methen, from viewers stand point and interactive corporate fan pages. Simultaneously, the viewer's Involvement of interference factors on the interaction between the website and behavioral intention. Compared to other airlines EVA Airways Corp. fan pages set up late but more fans, Therefore, this study shows whether to allow the viewers to produce EVA Airways Corp. preferences by using interative to increase their buying behavior.
This study showed the involvement relationships between the interaction and behavioral intentions. And use simple random sampling. There were of 304 valid questionnaires of the date survey. The results of this study showed positive impact on viewers behavioral intentions at website interaction. no Involvemwnt moderating effects on the relationship between interation and behavior intention.
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