The Influence Of Perceived Value, Satisfaction And Trust On Customer Loyalty:Using Ziguan Fishermen Association As An Example
碩士 === 國立高雄海洋科技大學 === 漁業生產與管理研究所 === 103 === This study aims to examine consumers’s different attributes and their consumption characteristics influlencing on perceived value, satisfaction, trust and loyalty in the business-to- customer (B2C) context. Also, the relationship among the variables inclu...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/9p74a6 |