The Influence Of Perceived Value, Satisfaction And Trust On Customer Loyalty:Using Ziguan Fishermen Association As An Example

碩士 === 國立高雄海洋科技大學 === 漁業生產與管理研究所 === 103 === This study aims to examine consumers’s different attributes and their consumption characteristics influlencing on perceived value, satisfaction, trust and loyalty in the business-to- customer (B2C) context. Also, the relationship among the variables inclu...

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Bibliographic Details
Main Authors: CHANG CHIA-YI, 張嘉益
Other Authors: Lin Kun-Lung
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/9p74a6