Building close relationships through rational appeal and emotional appeal: The mediating effect of intimacy and commitment
博士 === 國立高雄第一科技大學 === 管理學院博士班 === 103 === The development of consumer-brand relationship is a very popular topic in the past two decades. Until the last decade this issue has more empirical evidence to prove consumer-brand relationship is a better predictor for consumer behavior than customer satisf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98j8v6 |