Online Shopping Users’ Repurchase Intention: An Integration of Social Cognitive Theory and Expectation Confirmation Theory
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 103 === In recent years, and the rise of e-commerce and the Internet to flourish, not only to subvert the traditional business model, also make new pathways and trading platform, more Internet trades are becoming more common. While Internet marketing is the curre...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tg6pqy |