Using Elaboration Likelihood Model To Examine the Influencing Factors on Mobile Advertising for Online Shopping
碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 103 === In recent years, advances in science and technology with the Internet and the prevalence, nowadays advertising marketing and traditional advertising presented in different ways, you can simply read the latest news very convenient browsing through the device...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cf2ekd |