A Strategic Analysis of the Translations of Brands and Company Names: Relevance to Varied Equivalences and Textual Functions

碩士 === 國立高雄第一科技大學 === 應用英語系口筆譯碩士班 === 103 === This research is conducted to identify the strategic differences in the translations of famous company names and product brands, and explore their relevance to varied equivalences and textual functions. Five strategies are used as analysis criteria, incl...

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Bibliographic Details
Main Authors: Hui-mei Tseng, 曾惠美
Other Authors: Chung-ling Shih
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/e3442r