The Effectiveness Evaluation of Attending Exhibition─Case Study for T Petrochemical Company

碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 103 === The study is to capture the case company actual experience on attending tradeshow by using the secondary data from their internal record and also doing a customer survey to come out a list of effectiveness index of attending trade show. We expected it c...

Full description

Bibliographic Details
Main Authors: Mei-He Li, 李玫澕
Other Authors: Yi-Fen Liu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/2qqn5d