The Effectiveness Evaluation of Attending Exhibition─Case Study for T Petrochemical Company
碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 103 === The study is to capture the case company actual experience on attending tradeshow by using the secondary data from their internal record and also doing a customer survey to come out a list of effectiveness index of attending trade show. We expected it c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2qqn5d |