The relationship between service recovery quality and customer loyalty – the role of customer involvement

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === With the growth of internet, the customer consumption habit has changed to online and mobile shopping with E-service quality an important issue. Prior study focus on service quality, but do not discuss service recovery quality. Therefore, in this study, w...

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Bibliographic Details
Main Authors: Yi-ting Chen, 陳怡婷
Other Authors: Yen-ting Chiu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/29672369516857263342