The relationship between service recovery quality and customer loyalty – the role of customer involvement
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === With the growth of internet, the customer consumption habit has changed to online and mobile shopping with E-service quality an important issue. Prior study focus on service quality, but do not discuss service recovery quality. Therefore, in this study, w...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/29672369516857263342 |