Examining the Impact of Customer Participation on IKEA Stores in Taiwan and in Austria
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === As the awakening of labor self-protection consciousness, more and more retailers adopt customer self-service system recently in order to hold down the personnel costs. Therefore, the levels of customer participation became the major key of self-service op...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/93163852527058217776 |