The Influence of Marketing Aesthetics on Consumer’s Cognition towards Stores
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === Over a period of time, a store in aesthetics that produces a certain response in one individual or group of people may produce an absolutely different response in another or group. Both “store atmosphere” and “store environment in aesthetics” have been ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44749159048780576700 |