The Influence of Marketing Aesthetics on Consumer’s Cognition towards Stores
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === Over a period of time, a store in aesthetics that produces a certain response in one individual or group of people may produce an absolutely different response in another or group. Both “store atmosphere” and “store environment in aesthetics” have been ex...
Main Authors: | Wan-Ni Tsai, 蔡宛霓 |
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Other Authors: | Yin-Chieh Hsu |
Format: | Others |
Language: | en_US |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/44749159048780576700 |
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