The Effect of Social Media Richness, Advertising Appeal on Social Media Advertising：A Case Study of Facebook
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === With the development of multimedia times, the single communicate channel on the internet becomes the two-way communicate, and the most popular social networking sites recently is Facebook. Facebook''s interactive features not only streng...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3nd8ry |