Visitor Perceptions of Sponsorship and Sponsor Brand Attitude: Examining the Antecedent Role of Patriotism
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === Sponsorship has played increasingly an important role in supporting mega event. These sponsors intend to build a relationship between their brands and the event visitors. However, the extent to which the event-related imagery benefits the sponsor brand de...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ay5tks |