The influence of brand image and green products on perceived quality, perceived value and purchase intention toward environmental friendly product
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === Environmental and Ecological Problems is a focus issue in the world, there are more consumers are willing to buy environmentally friendly products, nowadays there are many companies to implement the concept of environmental protection, the positive develo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5s84he |