A study on business model innovation and marketing strategy - An example of medical tourism in Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === As global competition and industry structure change rapidly, the medical industry shifts to adapt to changing surroundings from conservatism and seeks for a new breakthrough whilst reviewing the foundation of making profit from the aspect of hospital. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7m5774 |