A Study of the Relationship among the Symbolic Value of Communication Products and Encounter Experience on Purchasing Intention

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 103 === A Study of the Relationship among the Symbolic Value of Communication Products and Encounter Experience on Purchasing Intention Student: You- Chen Chen Advisors:Dr. Fu-Yung Kuan Department of Marketing and Distribution Management Nat...

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Bibliographic Details
Main Authors: You- Chen Chen, 鄭耀正
Other Authors: Dr. Fu-Yung Kuan
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/32977929584353088780