How the Program Loyalty Influences Customers’ Company Loyalty in the Online Market
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 103 === The concept of loyalty has been widely used in off-line retail environment. However, researches on loyalty in on-line environment are relatively insufficient. More insight is needed into other consumer markets and on-line settings. Previous...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60033895108884610111 |